|

|
 |

About Us
The Employes’ Mutual Benefit Association (EMBA) was chartered March
1, 1912, by the State of Wisconsin after the Milwaukee Electric Railway & Light
Company announced its formation as a Christmas present from the company
to its employees.
Initially, the EMBA was primarily a medical plan. Full-time physicians
provided free medical treatment for members -- in their homes, regional
offices and local hospitals. The infirm and injured also received a sick
benefit of a dollar a day. A visiting nurse service was added in 1914.
In the same year, life and off-duty accident insurance was offered with
premiums well below market rates. In 1916, medical care was extended
to family members. Obstetrical service was added in 1918. In 1921, a
low-cost dental plan was added. The number of house and office calls
by EMBA physicians reached 41,491 in 1924.
EMBA membership was voluntary. A one-dollar initiation fee and monthly
dues of 50 cents paid physicians' salaries. The company matched employee
contributions and provided office space and clerical support. By 1918,
nearly all employees were members.
Over time, EMBA added a host of other services and activities that emphasize
fun, family and fraternity. An early addition was a sports program. Baseball
was among the first organized team sports, featuring most games at the
Fond du Lac Avenue car station. Indoor baseball was played with an oversized
ball and an undersized bat in the Public Service Building (PSB) Auditorium.
Golf, tennis and bowling were added soon after. The PSB had its own alleys
on the second floor until 1923 when the lanes moved to a company building
on Second Street. In 1954, league play and tournaments moved to area
bowling centers. Some tournaments drew as many as 150 teams. Later, basketball,
softball, volleyball and football were added.
Besides sports, EMBA offers a number of social events, such as picnics
and tailgate parties at local sporting events.
At one time, EMBA was involved in education, offering classes such as
blueprint reading, stenography, boiler room practice, business economics,
practical electricity and even poultry breeding. Some courses were required
and taken during company time. More recently, EMBA has offered a money
management course.
EMBA took over responsibility for Rail & Wire in 1918, a publication
launched by company management in 1913. When Rail & Wire became the
official EMBA newsletter, it featured articles about sports, classes,
entertainment and company news, promoting a sense of belonging and corporate
fellowship. In the new millennium, EMBA is online with Web pages to keep
active and retired employees of Wisconsin Energy and its subsidiaries
informed of its latest offerings.
Other EMBA activities started and some ended over the years, including
a square dance club, rod and gun club, drama guild, band and chorus.
Sheepshead and skat card tournaments, and hunting and fishing contests
were held.
EMBA continues to evolve to meet the changing needs of its members and
an ever changing business and social environment. Health care, the reason
for EMBA's formation, left the organization's responsibility in 1994,
with the exception of a short-term disability insurance plan, which continues.
While the services and activities have changed, EMBA's cultivation of
fun, family and fraternity through its varied services is constant and
continues to guide the organization's direction. |
 |